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Retailer Spotlight: Biome Store Australia

Retailer Spotlight: Biome Store Australia

March 2 2019
To announce the stocking of our lipsticks at Biome Store, we are posting a retailer spotlight on...
Keisha Adinkra Beautifēk Lipstick Review Coral & Garnet Blending

Keisha Adinkra Beautifēk Lipstick Review Coral & Garnet Blending

February 10 2019
We love Keisha's in-depth review of our warm, red-orange lipstick Coral and our deep red, Garnet....
Why Blending Lipsticks Is Worth It

Why Blending Lipsticks Is Worth It

January 3 2019
What is Blending? Blending is when you mix two lipstick colors together. This technique can be d...

New Website, New Photos Launch for Beautifēk

November 20 2018

After much behind the scenes works, drawings/sketches, discussion, planning, we are ecstatic to finally announce that our new brand Beautifēk is launched!

New Name, Mission Still The Same

We are still committed to natural health, well-being and beauty from within. We believe beauty is from within. That is why our natural lipsticks are made with organic, moisturizing, anti-aging ingredients. Beautifēk For the woman who is god’s masterpiece. Ephesians 2:10.

Hello Beautiful is Now Beautifēk!

November 20 2018
Hello Beautiful! is now called Beautifēk Beauty. One of things our team talked about when discussing and creating a new brand name was how we wanted the purpose, the mission, and the overall philosophy of our brand to remain the same. That is that every woman is beautiful and ultimately that beauty comes from within. Below, our founder Sylvia Burlock, has written an open letter about the meaning of our new name.
BeNaturallyou Stocks Our Lipsticks Internationally in Australia

BeNaturallyou Stocks Our Lipsticks Internationally in Australia

February 9 2018
To celebrate our launch of Hello Beautiful! Lipstick at BeNaturallyou, we are affirming our phil...
Sweet Violet Beauty Hello Beautiful Lipstick Amber Review

Sweet Violet Beauty Hello Beautiful Lipstick Amber Review

December 5 2017
Naomi of Sweet Violet Beauty swatched Hello Beautiful! in Amber and we love it. She says, "I'm in...
Kiesha Adinkra Hello Beautiful Lipstick Review Cinnabar

Kiesha Adinkra Hello Beautiful Lipstick Review Cinnabar

November 25 2017
We love Keisha's lovely review of our nude, brown lipstick Cinnabar. Watch as she swatches Cinnab...
Lipstick from Crayons: The Beauty Hack That’s Killing You

Lipstick from Crayons: The Beauty Hack That’s Killing You

June 6 2017
Our founder Sylvia clues us in on the dangers behind this DIY trend. You may have seen it listed...
The Benefits of Beeswax

The Benefits of Beeswax

June 3 2017
Beeswax has been described as the “miracle of the beehive.” And for good reason. This amber, hol...
Why We Don’t Use Fragrance or Essential Oils in Our Lipstick

Why We Don’t Use Fragrance or Essential Oils in Our Lipstick

January 15 2017
Cosmetics containing fragrance may cause adverse effects on your health as fragrance is not regu...
Why Vegan and Cruelty-Free Lipstick Is Not Enough (Part 2)

Why Vegan and Cruelty-Free Lipstick Is Not Enough (Part 2)

December 3 2016
Vegan or cruelty-free does not mean non-toxic, chemical free. In part two of our series, I will e...
Why Vegan And Cruelty-Free Lipstick Is Not Enough (Part 1)

Why Vegan And Cruelty-Free Lipstick Is Not Enough (Part 1)

November 23 2016
Your Lipstick may be vegan or cruelty-free but it still contains toxic dyes and questionable chem...
How to Apply Our Lipstick

How to Apply Our Lipstick

June 11 2016
When I created Hello Beautiful! Lipstick I chose not to include dyes or lake colorants, but want...
Hello Beautiful! on Indy Style Lip Scrub Recipe

Hello Beautiful! on Indy Style Lip Scrub Recipe

May 18 2016
Our owner was on Indy Style again this time explaining how to make your own natural lip scrub. We...
Hello Beautiful! Lipstick on Indy Style

Hello Beautiful! Lipstick on Indy Style

May 18 2016
Have you heard the news? Recently our owner was on Indy Style talking about the anti-aging effec...
Carmine: Crushed Bug Shells in Lipstick

Carmine: Crushed Bug Shells in Lipstick

May 12 2016
You may have seen an ingredient called carmine listed as a component of your lipstick or another ...
New Look, Same Philosophy

New Look, Same Philosophy

April 29 2016
We have a new look that puts our philosophy for Hello Beautiful! at the forefront. Keeping with ...
Why We Don't Make Pink Lipstick

Why We Don't Make Pink Lipstick

April 28 2016
The ingredients used to make pink cosmetics can have questionable effects on your body’s health....