Embracing yourself is a powerful act of self-love and empowerment. In a world that often tries to define beauty and worth based on narrow standards, it is essential for women of color to embrace their unique identities and celebrate their individuality. This open letter is a pep talk to all the beautiful women of color out there, reminding them of their strength, resilience, and the beauty that lies within.
After much behind the scenes works, drawings/sketches, discussion, planning, we are ecstatic to finally announce that our new brand Beautifēk is launched!
New Name, Mission Still The Same
We are still committed to natural health, well-being and beauty from within. We believe beauty is from within. That is why our natural lipsticks are made with organic, moisturizing, anti-aging ingredients. Beautifēk For the woman who is god’s masterpiece. Ephesians 2:10.
Hello Beautiful! is now called Beautifēk Beauty. One of things our team talked about when discussing and creating a new brand name was how we wanted the purpose, the mission, and the overall philosophy of our brand to remain the same. That is that every woman is beautiful and ultimately that beauty comes from within. Below, our founder Sylvia Burlock, has written an open letter about the meaning of our new name.