clean

We believe beauty comes from within, which is why we make our lip color organic with antiaging ingredients like turmeric powder.

customize

Customize our lipsticks and color blend to create new shades, ombre lips, and personalize preferences with our blending 101 tutorial.

cruelty free

Beautifēk’s cruelty free formula has been meticulously researched to produce mica free lip color with no titanium dioxide or carmine.

shade fusion

Blend colors, fuse shades, build from light to dark. Mix and match our colors to create new looks. Shade Fusion means that you can blend our lip colors together to create new shades or use them individually.

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blending benefits

The benefits of blending mean that you not only have less to carry in your purse, but you also can customize unique looks that are personalized to you.

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behind our name

beautifēk was born from the fusion of two words… beatific, a derivative of the Latin root beatificus meaning "making happy,” filled with joy or blessed, and the French word béatifique. Together the combined meaning of these words is to be blessed with beauty.

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