behind our name
beautifēk was born from the fusion of two words… beatific, a derivative of the Latin root beatificus meaning "making happy,” filled with joy or blessed, and the French word béatifique. Together the combined meaning of these words is to be blessed with beauty.
At beautifēk we believe in the "keep it simple" adage and in creating minimal makeup where you can customize your lip color. We pride ourselves on being a cruelty free brand with clean makeup that is mica free and contains no titanium dioxide while also being antiaging.