After much behind the scenes work, drawings/sketches, discussion, and planning, we are ecstatic to finally announce that our new brand Beautifēk is launched!

Check out our previous blog post, a letter from our founder, which details the meaning behind the new name and our brand philosophy.

New Name, Mission Still The Same

We are still committed to natural health, well-being and beauty from within. We believe beauty is from within. That is why our natural lipsticks are made with organic, moisturizing, anti-aging ingredients. Beautifēk For the woman who is God’s masterpiece. Ephesians 2:10.

Lip Swatches on Two Skin Tones

Many requests on Instagram and in blog post comments have come in over the last year for lip swatches on light and deeper skin tones. Another exciting part of our relaunch is that we have new photography of all of our lipsticks on medium and deep skin tones. What does that mean? No more guessing about which lipstick color will work best for you. View our new lip swatch photos for your favorite colors here.

Coral Lipstick, Brighter Than Ever

A second request our customers have had is for us to offer “brighter” colors. One of our favorite red colors, Coral Lipstick, has been reformulated to be a brilliant, bright red. It is a true showstopper. If you are looking for a bright red, give our new Coral Lipstick a try. Thank you for your patience as we worked to bring a brighter, organic ingredient lipstick to you.

Formula Updated with Only Organic Ingredients

Something you may have noticed in our ingredient descriptions on our ingredients page is we have updated our lipstick formula ingredients. We are still PETA Certified Cruelty-Free, as well as mica-free and titanium dioxide-free for women with allergies. However, we have added two new oils, Organic Castor Oil and Shea Olein oil, to our ingredients. You can read about their anti-bacterial and anti-aging benefits here.

To celebrate the official launch of our new brand name, website, and photography, we are offering free shipping worldwide on all orders over $50. In other words, buy two lipsticks, get them shipped for free. Act quickly, though, this offer ends December 31, 2018.