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Beautifēk Blog

Hello Beautiful is Now Beautifēk!

Hello Beautiful! is now called Beautifēk Beauty. One of things our team talked about when discussing and creating a new brand name was how we wanted the purpose, the mission, and the overall philosophy of our brand to remain the same. That is that every woman is beautiful and ultimately that beauty comes from within. Below, our founder Sylvia Burlock, has written an open letter about the meaning of our new name.